Kyrie Irving in March 2022.

The Brooklyn Nets will definitely not be winning a NBA championship this year following their first-round sweep at the hands of the Boston Celtics, but a couple of them are seemingly trying to win a posting championship. The repeated pushback from Kevin Durant against media figures isn’t that surprising, as Durant has long known for his social media wars with media, commentators, other former athletes and more. But it’s interesting to see Kyrie Irving (seen above in a March game) getting in on that a little more than he has in the past, and doing so with a very wide shot at reporters:

And he went on from there:

Of course, Irving has had his own media dustups, and has been repeatedly fined for skipping press conferences. But unlike Durant, known for his tweeting (to the degree he vowed he’s never deleting his account this week), Irving doesn’t tweet that much. So seeing him go on a multi-tweet rant like this is something.

As per the substance of his tweets, Irving’s name alone is certainly not worth “billions” to media corporations, considering that the NBA’s entire current U.S. TV contracts for all live games are worth an estimated $2.6 billion annually (and that itself a massive increase over where it was). His “puppet masters” comment alone is also curious, as if critical coverage of the high-profile Nets’ first-round playoff exit only exists because of executives’ instructions. And his use of “report” seems flawed, because much of the commentary he’s complaining about makes it clear it’s opinion rather than reporting. His analysis that people criticizing the Nets indicates a “twisted/racist society” also feels like a leap.

But Irving’s said plenty of controversial things before, and he’ll likely do so again. The biggest change here is him taking to Twitter for some repeated tweets on this, something that’s much more in the line of what we’ve seen from Durant. And it will be interesting to see if other Nets follow suit.

[Kyrie Irving on Twitter; photo from Sam Sharpe/USA Today Sports]

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.