Future top NBA draft pick Lonzo Ball, and his father LaVar Ball, decided that Lonzo would not sign a shoe deal with Nike, Adidas, Under Armour or any other major shoe brand, because, unsurprisingly, none would license LaVar’s self-created Big Baller Brand.
Ball also reportedly wanted his son’s shoe to sell in “in the $200 tier.”
Today, the brand announced its own shoe … for a whopping $495!
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
Independently made by Big Baller Brand.
Meet the ZO2: https://t.co/sst8h7jfal pic.twitter.com/CGhtGbgKPq
— SLAM (@SLAMonline) May 4, 2017
They also announced some flip flops—sorry, sorry, “slides”—for $220.
I hear y'all complaining about $495 sneakers. But how about $220 flip-flops? pic.twitter.com/UJoRSjjnTl
— David Gardner (@byDavidGardner) May 4, 2017
The shoes are fine, I guess, but obviously, nearly $500 is way too much for any basketball shoe, or really any shoe. So is $220 for a pair of flip flops.
It’s unlikely anyone buys these shoes, but at least we can still have fun with them.
https://twitter.com/MaxaMillion711/status/860222775801241600
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About Kevin Trahan
Kevin mostly covers college football and college basketball, with an emphasis on NCAA issues and other legal issues in sports. He is also an incoming law student. He's written for SB Nation, USA Today, VICE Sports, The Guardian and The Wall Street Journal, among others. He is a graduate of Northwestern University.