There’s two surefire ways to make sure fans remain interested in a sporting event even if the game itself is a stinker.
1. Let them gamble.
2. Promise them something free.
The first one’s a big of a dicey proposition so the second one is much more likely to happen. If your basketball team scores 70 points, free tacos for everyone! If a certain player hits a home run, someone gets a soda.
The folks behind the Utah Jazz have their own version. If a player from the opposing team misses two free throws in the fourth quarter, everyone gets a free Chick-Fil-A chicken sandwich.
Lucky for Jazz fans, the Knicks had Lou Amundson.
Sure, the fact that is was a 21-point blowout was nice but free sandwiches trumps all.