Steph Curry’s new shoes were the source of much entertainment this last week, but despite all the jokes it seems they’re selling quite well.
When it comes to shoes, you want everyone to rave about your latest offering. Having a good star player attached to the namesake of your specially designed sneakers is just part of the master plan. Having a design that is attractive to consumers is the other. Under Armour may not be seeing too many favorable opinions on their Steph Curry kicks, but they are still making some good money off of them.
Among those getting in on the fun was late night host Jimmy Kimmel, who suggested the new shoe is so white it endorsed Donald Trump for president and compared them to a pair of Skechers.
Not to be outdone, Stephen Colbert of CBS’s The Late Show took a shot at how bland the shoe design is.
Regardless of what the late night comics have to say about the shoe, Under Armour is doing quite well. Ad Age reports the “Chef Curry” line is selling quite well, according to an industry analyst, and many sizes of their shoe being sold out online suggests business is good.
“In our channel checks and discussions with industry contacts, the Chef shoe has actually sold better than some of its predecessor color [styles], likely due to all the attention paid to it,” Canaccord Genuity analyst Camilo Lyon stated in a note to investors today. “A quick scan of Under Armour’s site shows that the Chef (white) has the second most sold-out sizes out of a total of six color [styles], which is not too bad given that it has been in market for about a week,” added the note, which was titled “Will the Chef cook UA? Hardly.”
Curry being a two-time MVP and an NBA champion certainly helps push the shoe, which is what Under Armour was hoping would be the case. They may be a far cry from the Air Jordan line from Nike and other shoes tied to past stars like Kobe Bryant, Allen Iverson or even LeBron James, but Curry and Under Armour are kicking back like Tom Brady and soaking it all in.