Arizona unveiled its new Nike uniforms for the 2017 football season on Thursday, unknowingly leading Nike into a Twitter ambush as Adidas came back with a savage response.
First, here’s a look at the new jerseys:
— Arizona Football (@ArizonaFBall) June 27, 2017
Not quite as bad as Nike’s new USMNT kits. But these jerseys — especially the blue ones — definitely look a bit amateurish, and they left many Arizona fans disappointed on Twitter. Of course, that also opened up an opportunity for Arizona’s rivals to dig in.
An Arizona State fan account brought the jersey’s to Adidas’ attention, and the official Adidas football account went in for a deep burn:
New season. Same ?
— adidas Football US (@adidasFballUS) June 28, 2017
It’s not every day you see one brand flat out disparage another like that. So naturally, Twitter went a bit bonkers with Arizona State fans expressing their pleasure at Adidas pulling a Torian Graham and figuratively flipping off ‘Zona.
— Thomas Shults (@t_shults89) June 28, 2017
— Geoff Litwin (@Geoff_Litwin) June 29, 2017
— seth (@ATXSunDevil) June 29, 2017
— TheDevilInside (@EvilDevilInside) June 29, 2017
— Kyle Martin (@StrangersAstory) June 29, 2017
— Eric Wood (@True_fan81) June 29, 2017
— T (@TubingTyler) June 29, 2017
Arizona fans had their own comebacks, which were mainly some variation of how the Wildcats thrashed the Sun Devils 56-35 in last year’s rivalry game.
No reply from Nike, though, so it appears Adidas has won this battle. To be fair, Adidas has made its share of atrocious uniforms as well.