Big ten TV logo Photo: Big Ten

In what seemed like an inevitability, the Big Ten made it official with Fox, CBS, and NBC. The college sports conference agreed to a new media rights contract through 2030 with all three networks for college football and basketball.

In the agreement, the three networks will be paying over $1 billion/year combined. When it comes to their football schedule, Fox will have top priority for the noon ET game, CBS grabbing the 3:30 ET time slot, and NBC getting the 7:30 ET game.

The deal is a massive shift in the Big Ten and college sports. For the first time in decades, ESPN will not have Big Ten rights. And with UCLA and USC joining the conference in 2024, along with the massive increase in TV revenue, the Big Ten is trying to solidify itself as the top conference in college sports.

There were a variety of reactions to the news. From those pointing out the money and the schools who are getting that money, to the effects of having Big Ten games on CBS instead of the SEC, there was a lot to discuss.

[Photo: Big Ten]

About Phillip Bupp

Producer/editor of the Awful Announcing Podcast and Short and to the Point. News editor for The Comeback and Awful Announcing. Highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

Follow me on Twitter and Instagram @phillipbupp