After decades where college athletes were prohibited from profiting from their name, image, and likeness, the NCAA recently relaxed its NIL rules. It looks like one of college football’s biggest stars is taking full advantage as Texas running back Bijan Robinson is rolling out a new, absolutely brilliant product.
Robinson announced on Friday that he is launching a new dijon mustard brand, playing on the fact that his name sounds similar to the popular condiment. Robinson’s new mustard brand is called “Bijan Mustardson” and is marketed as “The Official Dijon of Bijan.”
Bijan Robinson’s gourmet dijon mustard, Bijan Mustardson, is now available to order. Here’s the website.https://t.co/YD9Ko6GqX7 pic.twitter.com/Eaqtp4AGoq
— Max Olson (@max_olson) August 19, 2022
As if the name wasn’t amazing enough, the mustard brand has an absolutely perfect tagline: “It’s like a touchdown for your mouth!”
Naturally, the product launch elicited quite the reaction from the college football world, with many agreeing that it was a perfect product with a perfect tagline.
Best mustard I’ve ever had! @Bijan5Robinson https://t.co/fZWF2XBSSj
— David Mulugheta (@DavidMulugheta) August 19, 2022
ok “the official dijon of bijan” is an elite tagline https://t.co/bIjjMR57s4
— Sam Khan Jr. (@skhanjr) August 19, 2022
Ok I love this. https://t.co/8H7c3LEK94
— Laken Litman (@LakenLitman) August 19, 2022
How did this take so long?
— Dennis Dodd (@dennisdoddcbs) August 19, 2022
Gotta love some of the creativity behind some of these NIL deals, but this is the best one yet! https://t.co/64NvqN7TO4
— Chris Lindauer (@sportsbized) August 19, 2022
NEED IMMEDIATELY! https://t.co/Ix0NXA7Rmr
— Sports Talk with Ed & B-DOE (@SportsTalkATX) August 19, 2022
While Robinson begins his entrepreneurial journey with his product launch, he’s also preparing for a college football season as one of the top running backs in the country. Last season, Robinson rushed for over 1,100 yards in just 10 games for the Longhorns, averaging 5.8 yards per carry. He also caught 26 passes for 296 yards.
Robinson is considered one of the top running backs in the country and figures to be one of the top running backs taken in the upcoming 2023 NFL Draft.
