college football

For several decades, college football players were unable to make money from jersey sales due to NCAA rules. Recent amendments to the NCAA’s name, image, and likeness rules have chanted that, allowing players to get a cut from their jersey sales, but that still doesn’t mean the players are making big profits.

According to a report from sports and IP lawyer Darren Heitner, some college football players may only receive $3.92 from the sale of a $140 jersey.

“The #NIL group licensing biz is ripe for disruption,” Heitner said in a Tweet. “Fanatics sells a replica college athlete jersey for $140. Athlete earns a 4% royalty rate ($5.60). But wait! Then, OneTeam takes its cut of 30% for organizing the group licensing deal. The athlete is left with $3.92. Crazy.”

That reported 4 percent royalty rate would already be quite low even if it weren’t for the additional 30 percent cut. By comparison, NFL players receive two-thirds of the money that is generated by selling jerseys, according to marketplace.org. So a college player’s revenue cut isn’t even in the same galaxy.

Naturally, the college football world had plenty to say about the shocking revelation.

The NIL landscape is constantly changing. This is one area where athletes will undoubtedly hope to see changes sooner than later.

[Darren Heitner]