Mar 16, 2018; Charlotte, NC, USA; UMBC Retrievers guard K.J. Maura (11) celebrates beating the Virginia Cavaliers in the first round of the 2018 NCAA Tournament at Spectrum Center. Mandatory Credit: Bob Donnan-USA TODAY Sports

Little Caesars came up with a March Madness promotion that they had to feel safe about. That’s because it required a No. 16 seed beating a No. 1 seed, and that had literally never happened in the history of the NCAA Tournament.

Even the pizza chain’s readers told them they were fine.

Welp, then UMBC happened. The No. 16 Retrievers stunned the No. 1 Virginia Cavaliers with a 20-point victory on Friday night to become the first 16 to ever beat a 1.

And that means Little Caesars has to give away free pizza to everyone on April 2, between the hours of 11:30 AM and 1:00 PM. Specifically, it’s a lunch combo that has four deep dish slices of pepperoni pizza and a 20 oz. Pepsi product.

It’s one item per family, so don’t act like you know anybody else once you’re in the store. Here’s more from the fine print:

1. Promotional Offer: The If Crazy Happens with Little Caesars Pizza Promotion (“Promotion”) will take place – if and only if – a #16 seed beats a #1 seed in the 2018 men’s college basketball tournament in the applicable games played on Thursday, March 15, 2018 or Friday, March 16, 2018 (“Conditional Event”). If and only if the Conditional Event takes place, Sponsor will give away free $5 HOT-N-READY Lunch Combos in accordance with these Terms & Conditions (“Terms”). If the Conditional Event takes place, Sponsor will give away one (1) $5 HOT-N-READY Lunch Combo (“Promotional Item”), which includes four (4) slices of DEEP!DEEP!TM Dish pepperoni pizza and a 20 ounce Pepsi product, on April 2, 2018 (“Promotion Day”) to each family (defined below) who comes into a Participating Store (defined below) between 11:30 a.m. and 1:00 p.m. (local time) and mentions this offer at the check-out counter. Offer good during each Participating Store’s 11:30 a.m. to 1:00 p.m. window on April 2, 2018 or while supplies last, whichever occurs first. Offer expires and will not be redeemable after 1:00 p.m. (local time) (or while supplies last) on April 2, 2018. TO QUALIFY, YOU MUST PLACE YOUR ORDER NO LATER THAN 1:00 P.M. (LOCAL TIME). IF YOU PLACE YOUR ORDER AFTERWARDS, EVEN IF YOU WERE IN LINE AT 1:00 P.M. (LOCAL TIME), THE OFFER WILL HAVE EXPIRED AND WILL NOT BE FULFILLED. Offer redeemable only at Participating Stores and not redeemable in any manner other than provided herein, including, but not limited to, via online, mobile app, or delivery. If the Conditional Event does not take place for any reason whatsoever, including due to forfeiture and/or a failure to play a game, no Promotional Item will be awarded and Sponsor will have no obligation under these Terms.

2. Eligibility: Offer good only in participating Little Caesars stores (“Participating Stores”) in the fifty (50) United States (and D.C.). Void outside of the 50 United States and District of Columbia and where prohibited, taxed, or restricted by law. Employees, officers and directors of Little Caesar Enterprises, Inc. (“Sponsor”) and its parent company, subsidiaries, affiliates, partners, franchisees, advertising and promotion agencies, manufacturers or distributors of promotion materials and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees, officers, directors are not eligible to participate. All federal, state and local laws and regulations apply.

3. Promotional Item: Limit one (1) Promotional Item per family (defined as parents, children, siblings and spouse). No substitutions or cash redemptions. All applicable taxes are the sole responsibility of the customer. Additional toppings and any other items are extra and not included in the offer. Custom orders are not available as Promotional Item.

I can’t imagine many worse jobs than being one of the Little Caesars employees over those 90 minutes. The rest of us will be enjoying free pizza.

About Matt Clapp

Matt is an editor at The Comeback. He attended Colorado State University, wishes he was Saved by the Bell's Zack Morris, and idolizes Larry David. And loves pizza and dogs because obviously.

He can be followed on Twitter at @Matt2Clapp (also @TheBlogfines for Cubs/MLB tweets and @DaBearNecess for Bears/NFL tweets), and can be reached by email at