Nike is bringing their Color Rush design philosophy to college football for the Michigan-Florida game, one of the opening weekend’s marquee match-ups.

The game itself is being played at the Cowboys AT&T Stadium, meaning tradition isn’t exactly an emphasis for the contest, and with two of Nike’s biggest college football schools on display, they decided it was time to roll out something that hasn’t been seen since 1928: an all-maize uniform.

Feast your eyes (or cover them, depending on your reaction):

Michigan is now a Jordan-brand football school, if you somehow missed the Jumpman logo. Those pictures are heavily filtered; it looks as though the actual uniforms are going to be a much brighter vintage, based on this picture of replicas now on sale:

That is going to be an interesting look, at best. Now’s probably a good time to mention that the last time the Wolverines wore all-maize, the aforementioned 1928 contest, they were compared to canaries:

The only change in the typical blue uniforms before 1949 came in 1928.  As Michigan planned to play Navy in Baltimore, the Midshipmen refused to wear any other color than their traditional blue.  Therefore, Michigan came out in bright yellow jerseys with blue numerals.  The team was said to look like canaries, and the uniforms were put away after the 6-6 tie.

Florida, meanwhile, gets to wear their normal blue-on-blue scheme, enhanced with some extra blue trimmings:

The Gators will wear a flooded blue uniform with all-blue accessories (gloves, cleats, socks and wristbands) in a subtle yet bold change from the program’s traditional look.

If they played at Boise State, they’d be invisible.

Whenever these new uniforms pop up, there’s a crowd of traditionalists ready to cry foul, and another crowd ready to say “recruits love them!” And sure, tradition is more important to college football than it is to other sports, and it’s also true that kids do love cycling through various flashy uniform combinations. (And Nike loves selling the various replicas; they’re essentially action figures for would-be adults.)

But sometimes it’s appropriate to just say that a uniform is ugly, new or not. The Michigan uniforms, as they’ve been pictured, seem ugly. But that’s just one opinion. There will likely be more, and they’ll likely be shared online once people tune in and get surprised by Michigan’s 2017 canary disaster.

About Jay Rigdon

Jay is a columnist at Awful Announcing. He is not a strong swimmer. He is probably talking to a dog in a silly voice at this very moment.