Michigan's Ohio State response.

The Ohio State Buckeyes’ attempt to trademark “The” (“when used in conjunction with the university’s name on items marketed for sale“) has understandably received a lot of Twitter clowning, but maybe the funniest response came from their Big Ten East rivals at the University of Michigan. Here’s what the official Michigan Twitter account sent out Wednesday:

Well played, Michigan. The Wolverines may have lost the last seven football games between the schools, but they won this round. And they weren’t the only school dunking on Ohio State over this. Ohio University also got in a good shot:

As did a lot of people on Twitter:

Unfortunately, English post-punk band The The has not yet weighed in.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.