The Outback Bowl, which was once known as the Hall of Fame Bowl, technically became the Tampa Bay Bowl in March when that sponsorship deal ended. Three months later, it’s now the ReliaQuest Bowl.

The college football bowl game announced the new sponsorship deal and name on Thursday.

One of the joys of bowl sponsorships is realizing you’ve never heard of the company in question before and realizing this game will be the only time you probably ever come across the name in your life. As for ReliaQuest, they’re a cybersecurity company based out of Tampa Bay, Florida, so that checks out.

ReliaQuest CEO Brian Murphy told Tampa Bay Business Journal that he is extremely excited about the opportunity to sponsor the game.

“It’s really exciting. It’s one of the cooler things that we have done, for me personally,” Murphy said. “College football is one of the biggest sports franchises in the world, and we say this all the time, but cybersecurity is a team sport.”

The bowl game has traditionally pitted Big Ten teams against SEC teams and last season’s matchup, the final Outback Bowl, was a 24-10 win by the SEC’s Arkansas over the Big Ten’s Penn State.

Naturally, whenever we get a new bowl name, especially one that’s a relatively unknown entity or strange name, the comments from around the college football world are gold. This was no exception. Also, the announcement clearly revealed that people loved the Outback Bowl, or at least its Bloomin’ Onion mascot.

[Brett McMurphy]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to