Every sports team is tasked with coming up with ideas to fill their stands every home game. For some teams, it’s easy. For others, they have to be a bit more creative. Portland State football head coach Bruce Barnum put on his marketing cap and offered people something they might be interested in.

Free beer!

In an interview with The Oregonian’s John Canzano, Barnum put it out there that in order to get people to see his FCS team play against Western Oregon this Saturday, he’ll pay for the beer.

“I’ve got to get people to see my kids,” the Vikings’ coach said. “I like my team.”

Barnum extended the offer on Tuesday, unprompted.

“I’ve got a deal for you,” Barnum announced, “anybody who heard me on your show… just say ‘I heard Barney on the BFT’ at the Barney Beer Garden and I’ll buy your beer.

“I’m not buying your ticket, but I’ll buy your beer.”

How many beers?

Said Barney: “All of them.”

That is a marketing genius at work. It might wind up being an expensive proposition but Barnum is confident people will like what they see if they come out to the stadium for an afternoon of football and beer. Ever the salesperson, Barnum even got in front of those who might miss the game to watch Oregon or Oregon State on TV that they should come see Portland State and watch the Oregon or Oregon State game on their phones.

Tickets are $10 for GA with $25 for 50-yard-line and $3.50 for kids.

[The Oregonian]

About Phillip Bupp

News editor for The Comeback and Awful Announcing, highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

Follow me on Twitter @phillipbupp