South Carolina head coach Shane Beamer got doused in mayonnaise following his team’s win over North Carolina in the Mayo Bowl. That’s a sentence that only makes sense if you follow college football.
College football fans have been hoping for a while now that the winner of the Duke’s Mayo Bowl would end up getting covered in mayo as a “prize” for their victory. That hope became a reality earlier this week when the bowl made it official.
Breaking news from Dukes Mayo: Winning coach will be set in a special chair post-game, and will not be able to avoid a mayo bath.
This is going to be incredible. We are going to mayoboard a coach.
— RedditCFB (@RedditCFB) December 28, 2021
Both Beamer and North Carolina’s Mack Brown said they were ready and willing to do whatever it took to garner the coveted mayo-soaked victory, though one clearly seemed more up for it than the other.
The two seasons of life pic.twitter.com/edLyKOZUsz
— Matt Scalici (@MattScalici) December 30, 2021
We learned before Thursday’s game that the mayo dump was on and happening after the game.
SOURCES: The mayonnaise dump on the winning head coach will be after the trophy ceremony and it will be 4.5 gallons of Duke’s mayonnaise, slightly watered down. @DukesMayoBowl
— Lauren Brownlow (@lebrownlow) December 30, 2021
And while the football game itself was important, preparations for the day’s main event took precedent.
https://twitter.com/NicoleAuerbach/status/1476632103584423942
Along the way, we were treated to some mayo-doused treats courtesy of ESPN’s Anish Shroff and Mike Golic, Jr.
"Oh @AnishESPN, we're gonna need someone up here to call the next drive. I've seen that face." – @mikegolicjr #MayoBowl pic.twitter.com/17q8m5MAoA
— Awful Announcing (@awfulannouncing) December 30, 2021
Sure enough, as the clock ticked down and the Gamecocks completed their 38-21 victory, the stage was set.
WE’RE READY. pic.twitter.com/gKwNjeiIVJ
— Duke's Mayo Bowl (@DukesMayoBowl) December 30, 2021
And then, it happened. And it was worth the hype (and a small concussion, it seems)
MAYO BATH pic.twitter.com/GQh03Beue1
— Duke's Mayo Bowl (@DukesMayoBowl) December 30, 2021
And when the moment everyone was waiting for finally happened, the college football world rejoiced in celebration (well, except for Dennis Dodd).
We’re just going to watch the Mayo Bath over and over like the Zapruder film. The cooler hits Shane’s head, the hat protects Shane’s face from the full Mayo bath, Shane then states he may have a concussion too after. pic.twitter.com/QpYuldlGeJ
— 🇸🇲 Sickos Committee 🇸🇲 (@SickosCommittee) December 30, 2021
Tired: Getting a Mayo Bath
Wired: Getting a concussion from being hit on the head before you even get the worst of the Mayo Bath https://t.co/mLUVNAeFom
— Ella Brockway (@ellabrockway) December 30, 2021
College football is the greatest sport in the world. https://t.co/1iAFNS7QTx
— Andy Bitter (@AndyBitterVT) December 30, 2021
https://twitter.com/38Godfrey/status/1476644577222266882
Targeting call (direct contact to the head) on the Mayo cooler will have him out for the first half of next year’s bowl https://t.co/ZH2kxarTsQ
— Benjamin Solak (@BenjaminSolak) December 30, 2021
…. Aaaaaand scene https://t.co/LPkMay4FNM
— Anish Shroff (@ShroffPxP) December 30, 2021
Congrats to everyone involved and especially to the marketing folks over at Duke’s Mayo. You earned your paychecks this year. Good luck topping that, Taxslayer.