Michelle Herman in a "Ok, cool. Hook 'Em" t-shirt.

A strange story earlier this week saw former Ohio State assistant coach Zach Smith (he of the domestic abuse allegations, strip club visits with high school coaches, drunk driving arrests, and aggressive attacks on reporters) publicly blast current Texas head coach and fellow former Ohio State assistant Tom Herman, which included leveling accusations of infidelity at Herman. The text exchange Smith shared on Twitter Monday had him just going off on Herman, and Herman responding with “Ok, Cool. Hook’Em.”

Well, since then, Natalia Vaughns (the mother of Longhorns’ linebacker Byron Vaughns) turned that response into a message displayed on t-shirts and hoodies. Vaughns then put those up for sale on her online store (with part of the proceeds donated to Texas domestic violence shelter Women Called Moses), and sent one to Herman’s wife Michelle. And Michelle Herman not only tweeted about that Saturday, she wore that shirt to Texas’ 24-17 win over the Iowa State Cyclones Saturday.

For reference, here’s the original tweet from Smith (language warning) with his accusations against Herman and Herman’s response:

It’s fascinating to see Vaughns turn Smith’s attack on Herman and Herman’s understated response into motivational clothing, even more so with part of the proceeds going to a charity helping survivors of domestic violence. And it’s really remarkable to see Michelle Herman then don that on game day.

[Yahoo Sports; photo from Anwar Richardson]

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.