North Carolina fans appear to be inspired by the one and only Michael Jordan, and for good reason. First, Jordan remains one of the all-time greats and icons of the game of basketball, and he is one of UNC’s own. Starting next football season, UNC’s football program will join Michigan in wearing the Jumpman logo on their uniforms representing the Jordan Brand instead of the Nike swoosh. In making the announcement, Jordan said “The ceiling is the roof” which led to a bit of confusion. But despite that, it’s now apparently the origin of a battle cry for Tar Heel fans this March.
During the ACC tournament, you may have noticed UNC fans wearing shirts that read “Ceiling. Roof. GOAT.” Fans are also chanting “The ceiling is the roof,” reciting the gospel of the one and only Air Jordan.
UNC really leaning into this, their tshirts say CEILING. ROOF. GOAT. pic.twitter.com/RkccV41uih
— Charlotte Wilder (@TheWilderThings) March 9, 2017
Now, Jordan is a smart guy and he and Nike obviously know how to market their product and brand. Was Jordan’s phrase part of a master plan tor roll out t-shirts and other gear for the postseason? Yeah, probably. It seems every postseason in every sport has to have some sort of manufactured catchphrase. Just take a look at those Major League Baseball postseason hoodies players wear, with absolutely no creativity or uniqueness behind them.
Hey, whatever works for you, UNC.