Wake Forest coach Steve Forbes. Dec 29, 2021; Louisville, Kentucky, USA; Wake Forest Demon Deacons head coach Steve Forbes reacts during the second half against the Louisville Cardinals at KFC Yum! Center. Louisville defeated Wake Forest 73-69. Mandatory Credit: Jamie Rhodes-USA TODAY Sports

We’ve seen a lot of mixups with people tagging the wrong person on Twitter, from President Trump citing CFL player R.J. Harris instead of the radio host by the same name to Stephen A. Smith tagging MLB player Will Smith instead of actor Will Smith to many people confusing Blackhawks’ writer Mark Lazerus with NBC Sports executive Mark Lazarus, Indiana sportscaster Miles Garrett with Browns’ defensive end Myles Garrett, Nashville reporter Chris Conte with Bears’ safety Chris Conte, Nationals’ beat writer Mark Zuckerman with Facebook CEO Mark Zuckerberg, New Orleans columnist Jeff Duncan with Atlanta lieutenant governor Geoff Duncan, radio host Dan Patrick with Texas lieutenant governor Dan Patrick, and convicted criminal Jerry Sandusky with WBAL sportscaster Gerry Sandusky. The latest case of this comes from someone reacting to news about Forbes (the magazine) and looking to respond to editor-in-chief Steve Forbes, but instead tagging Wake Forest basketball coach Steve Forbes (seen above in December):

At least Forbes had some fun with it:

As Maxwell Smart would note:

Get Smart Missed It By That Much.

This particular confusion has probably happened before, as both of these Steve Forbes are prominent. The businessman and editor Steve Forbes is the grandson of Forbes founder B.C. Forbes, and the son of longtime publisher Steve Forbes. He was the head of the Board of International Broadcasting (overseeing Radio Free Europe and Radio Liberty) from 1985-93, and he ran in the Republican presidential primaries in both 1996 and 2000. The basketball coach Steve Forbes has spent decades as a NCAA assistant, and has also been the head coach at Northwest Florida State, East Tennessee State, and now Wake Forest (since April 2020), and he was named the ACC coach of the year for 2021-22. Still, these are not the same people. (If only editor Forbes used his actual first name, Malcolm…)

[Steve Forbes, of Wake Forest, on Twitter]

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.