Basically, the three-minute ad consists of the former Seahawks running back talking to random people about, well, pretty much whatever came to his mind (or was pitched to him by a Skittles rep, but let’s give him the benefit of the doubt).
Here are our favorite parts:
5. “We’ve got the Super Bowl. You familiar with that?”
Just look at this face:
So hopeful. So excited!
And when the woman he was speaking to said that she had indeed heard of the Super Bowl, Lynch just lit up. Later in the video, Lynch notes to the same woman that, “It sounds like you’re really fucking excited about it.”
4. “Built when?!”
Marshawn could not believe that a castle was built in the year 1160.
As he says at the end, “Ya’ll got some real history around this motherfucker.”
3. Sword fight!
I’ve watched this ad three times and still don’t totally understand what’s going on here, so I’ll just leave you with the screen shot.
2. “Boy, what you got on that thing?”
Lynch was not impressed with the kilt this guy was wearing. “Where I’m from, we don’t wear those,” he sagely informed his new friend. Marshawn was open-minded about the kilt though, requesting that Dude In A Kilt email him some designs (though he wouldn’t say his email address on camera).
This part was clearly staged, since Lynch was in a kiltmaker’s shop and clearly would’ve known what a kilt was before walking in the door, but whatever.
Marshawn Lynch is a scenic Scotland town, dancing while playing the bagpipes with four men in kilts. Now there’s something you probably didn’t expect to see today.