Apparently the Pittsburgh Steelers are big fans of the “Dilly Dilly” catchphrase that has become an internet sensation since a Bud Light commercial titled “Banquet” began airing in August.
Ben Roethlisberger audibled to “Dilly Dilly” at the line of scrimmage during the Steelers’ Thursday Night Football game against the Tennessee Titans. Unfortunately, the Dilly Dilly audible only resulted in a short gain from star running back Le’Veon Bell.
Here’s a good look at the Dilly Dilly moment with NBC’s fancy Madden-esque skycam:
Yeah, Big Ben saying "dilly dilly" was fun at first, but it was just the start of sponsored audibles.
— Michael Schwartz (@MikeMSchwartz) November 17, 2017
And here’s the Dilly Dilly Bud Light commercial: