ezekiel elliot

Not only will Ezekiel Elliott donate to The Salvation Army after jumping into the charitable organization’s donation kettle for a touchdown celebration on Sunday night, but his celebration has also led to a big increase in donations.

According to Apex Marketing, Elliott’s celebration was worth $200,000 in TV ad exposure, and the exposure is already working wonders.

From the time when Elliott scored the touchdown through Monday morning, online donations to the Salvation Army increased by 61 percent from the same time frame last week, according to TMZ SportsMany donations have been for $21 — Elliott’s jersey number.

So it’s pretty clear this is no coincidence.

The Salvation Army jumped on the opportunity to use Elliott’s celebration to gain more exposure by shutting down ESPN’s Darren Rovell when he called out the organization on Twitter.

Cowboys owner Jerry Jones suggested Sunday night that the Salvation Army should give Elliot an award. Maybe he was right.


About Jesse Kramer

Jesse is a writer and editor for The Comeback. He has also worked for SI.com and runs The Catch and Shoot, a college basketball website based in Chicago. He is a graduate of the Medill School of Journalism at Northwestern University. Follow Jesse on Twitter @Jesse_Kramer.

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