Not only will Ezekiel Elliott donate to The Salvation Army after jumping into the charitable organization’s donation kettle for a touchdown celebration on Sunday night, but his celebration has also led to a big increase in donations.
According to Apex Marketing, Elliott’s celebration was worth $200,000 in TV ad exposure, and the exposure is already working wonders.
Zeke's jump into the Salvation Army bucket was worth $200K in TV ad exposure to the brand, says @ApexMGAnalytics pic.twitter.com/iXOjPp3UNZ
— Darren Rovell (@darrenrovell) December 19, 2016
From the time when Elliott scored the touchdown through Monday morning, online donations to the Salvation Army increased by 61 percent from the same time frame last week, according to TMZ Sports. Many donations have been for $21 — Elliott’s jersey number.
So it’s pretty clear this is no coincidence.
Even though I will not be fined I still will be making a donation to the @SalvationArmyUS pic.twitter.com/AMJ1gSuse3
— Ezekiel Elliott (@EzekielElliott) December 19, 2016
The Salvation Army jumped on the opportunity to use Elliott’s celebration to gain more exposure by shutting down ESPN’s Darren Rovell when he called out the organization on Twitter.
Nothing like a Zeke being dropped into one of our kettles! @EzekielElliott @dallascowboys https://t.co/8DgRVvk0Xn https://t.co/oXMfsj8RnI
— Salvation Army USA (@SalvationArmyUS) December 19, 2016
Our goal is to serve 58 million meals in the U.S. this year. No time to be subtle.
— Salvation Army USA (@SalvationArmyUS) December 19, 2016
Cowboys owner Jerry Jones suggested Sunday night that the Salvation Army should give Elliot an award. Maybe he was right.
[TMZ]
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