The New York Giants introduced Brian Daboll as their new head coach on Monday. But before the former Buffalo Bills offensive coordinator could do his press conference, he rolled up in his pick-up truck and the Giants’ social media crew was there to capture the scene, thereby making it 100 times more awkward.
Fans were greeted by a video of Daboll in a dapper suit walking to the Giants’ facilities in silence as the camera person shadowed him and no one said a word. Super awkward!
Here comes Coach 👀 pic.twitter.com/8kfoDz2VMe
— New York Giants (@Giants) January 31, 2022
You can’t just post something like that and not expect the NFL world to have some fun with it. And the reactions to the video spanned a lot of topics, from the awkwardness of the video to the pick-up truck arrival to the fitted suit reveal.
BRB gonna get an NFL head coaching job so the social team has to post a video of me rolling up in my 2002 Escort https://t.co/NXLTbvcrxg
— Benjamin Solak (@BenjaminSolak) January 31, 2022
Season 5 of Yellowstone, the Dutton family invests into a football team. pic.twitter.com/FEs6VytcO4
— Ross Read (@RossRead) January 31, 2022
I love his commitment to not acknowledging the camera at all https://t.co/uTGpmb5tGq
— Geoff Schwartz (@geoffschwartz) January 31, 2022
Why is the giants facilty literally everyones high school https://t.co/QvMcyZVLaG
— PFT Commenter (@PFTCommenter) January 31, 2022
He looks like the attorney general ready to try a big case in Wichita https://t.co/AMynicjqmz
— Eric Edholm (@Eric_Edholm) January 31, 2022
The man drives a Giants Blue Raptor 🦖, nothing else needs to be said. Giants to the Supe in 2022. https://t.co/KmcRJxlvQn
— Lawrence Tynes (@lt4kicks) January 31, 2022
Teams know they don’t have to do these, right? https://t.co/kOewnoIOxx
— Michael Hurley (@michaelFhurley) January 31, 2022
My favorite part is “Guy drove from Buffalo to New Jersey” sponsored by United Airlines.
— Chris Vannini (@ChrisVannini) January 31, 2022
The Giants have big expectations for Daboll, who was voted the AP’s NFL Assistant Coach of the Year in 2020 and has overseen a Bills offense that finished third in the NFL with 28.4 points a game and fifth with 381.9 yards a game. He was also part of the five Super Bowl-winning teams with the New England Patriots as an assistant.
Awkard introductions out of the way, Daboll can get to work trying to get the Giants back into the playoff hunt, which is no small task considering the culture he’s replacing.
[Giants]

About Sean Keeley
Along with writing for Awful Announcing and The Comeback, Sean is the Managing Editor for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.
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