NFL Sunday Ticket appears headed to Google/YouTube after being at DirecTV.

The NFL Sunday Ticket has a new home with YouTube TV for the 2023-2024 season.

Google and the NFL signed a reported “multiyear,” $2.5 billion agreement.

Amazon, Apple, and ESPN had all looked at pursuing the rights to the package.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” Commissioner Roger Gooddell said in a statement.

“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

The NFL world was quick to react to the major news:

“From a health standpoint, “I can finally use Sunday Ticket!” translates to “I can finally order cigarettes on Prime!” Steven Godfrey wrote.

“Congrats Youtube & NFL on the new Sunday Ticket deal! (& yes, NFL RedZone will still be available to you.)” Scott Hanson wrote.

“NFL Sunday Ticket to YouTube. Will be available as an add on to a subscription or as a standalone a la carte purchase. Big question: Will there be a delay that will make it hard for live bettors?” asked Darren Rovell.

Our long national nightmare is over: The NFL has finally reached a deal for Sunday Ticket. The big takeaway for consumers: The package will be available as a stand-alone product and as an add-on to YouTube TV,” Alex Sherman wrote.

“I still think it’s a really bad idea to make Sunday Ticket a streaming-only thing right now. There are still millions of football fans out there without access to broadband internet,” Marcus Mosher wrote.

Only time will tell how the NFL’s bold play works out.

[Awful Announcing]