Lamar Jackson Aug 27, 2022; Baltimore, Maryland, USA; Baltimore Ravens quarterback Lamar Jackson (8) stands on the sidelines durning the first quarter against the Washington Commanders at M&T Bank Stadium. Mandatory Credit: Tommy Gilligan-USA TODAY Sports

Lamar Jackson has already broken new ground as likely the highest profile athlete to ever negotiate his own contract.

Now, the Baltimore Ravens quarterback is not only serving as his own agent, he’s serving as his own media relations person, too. Jackson went on his Instagram account Saturday to tease an upcoming interview featuring … Lamar Jackson.

Fans can link to the Lamar Jackson Entertainment YouTube page for the upcoming interview.

As of this writing, Jackson’s YouTube page has only about 2,000 subscribers and two videos, so without question the upcoming self-interview will boost his numbers.

Beyond that, however, it doesn’t solve the stalemate he’s in with the Ravens, who designated him with the non-exclusive franchise tag for the 2023 season. Jackson is free to negotiate a free-agent contract with another team, which the Ravens have the option to match. So far, he’s found no takers. He’s reportedly seeking a deal in the $50 million per year range, guaranteed.

Here’s a clip from the upcoming interview:


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A post shared by Lamar Jackson (@new_era8)

It’s become more common for athletes to break their own news on social media in recent years, rather than going through traditional media. Yet given the fact Jackson is already busy enough trying to negotiate a new contract, some NFL fans thought it might be wise to let the media handle his interview duties, rather than run that angle himself.

[Pro Football Talk]

About Arthur Weinstein

Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.