The Buffalo Bills recently installed a brand new media policy on Tuesday that has drawn some flack from other teams in the NFL.

We wrote about it at great length yesterday and went through some of the big changes.

In case you didn’t feel like reading all of that, here are the major points to know:

While the media begins to wrap its head around how to cover the team under its new policies and guidelines, the players having to adapt too. One player who is notorious for making headlines, Richie Incognito, was the first player to publicly express his confusion.

Well, the cookies better have been good. The Bills haven’t announced whether Incognito will be disciplined for telling the world that he really likes the cookies the team had at lunch yesterday.

The rules tweeted out by various reporters like Rodak and Dunne didn’t outline what players can and can’t do. The Bills themselves haven’t really outlined what their players can and can’t say and when they can’t tweet.

As a result, here is a made up version of the Bills’ new rules except in relation to the cookies Incognito felt everyone should know were fantastic.


– Reports pertaining to strategic cookie baking and serving are prohibited. This includes: Referencing ingredients in the special cookies and type of cookies. Reporting on the chefs involved and the brands of the cookie products is also prohibited.

– Only personnel are permitted to eat the cookies.

– Members of the media are encouraged to speak to the players during the media availability sessions, but if they ask about the cookies, the must be in football related questions such as “did that cookie help you make that nice catch?”

– Photographers and videographers may only shoot or videotape players chewing the cookies. The may not take pictures or record players holding the cookies because that may give away secrets as to the types of the cookies or their ingredients.

While none of those rules are true at the moment, with the way the NFL is censoring the reporting around the league, these rules could become true in the future.

About David Lauterbach

David is a writer for The Comeback. He enjoyed two Men's Basketball Final Four trips for Syracuse before graduating in 2016. If The Office or Game of Thrones is on TV, David will be watching.