Rob Gronkowski is bringing "Gronk Beach" to Vegas for the NFL Draft.

We’ve seen NFL tight end Rob Gronkowski involved with a lot of projects outside football, from WWE to movies to NFT collectibles to cruises and beach parties. And while Gronkowski hasn’t yet made a decision on returning to the NFL in 2022, he will be throwing another beach party in conjunction with Medium Rare, the events company that hosted his first one around Super Bowl LIV in Miami in 2020. (They’re also known for the Shaq’s Fun House Super Bowl party, the SI Awards, Guy Fieri’s Restaurant Reboot, and more.) Gronk’s next beach party will be around the NFL Draft in Las Vegas later this month. Here’s more from a release from Medium Rare:

Future Hall of Famer and 4X Super Bowl champion Rob Gronkowski has teamed up with Medium Rare to announce he is invading Draft Weekend Las Vegas with the return of Gronk Beach on Friday April 29, 2022. In partnership with Wynn Nightlife, Gronk Beach Las Vegas will bring Rob Gronkowski’s eccentric personality to life at Encore Beach Club combining a high end pool party environment with Rob’s favorite musical artists including The Chainsmokers, paired with amazing food, drinks, interactive beach performers, custom Gronk Beach decor, and more. Tickets & VIP Tables are on sale now, learn more at

 “We are going for the championship of events with the return of Gronk Beach! This year we are bringing my mega event to Las Vegas for what will be Draft Weekend’s biggest event ever. Prepare for a fun day in the sun at Encore Beach Club, incredible musical performances, unmatched Gronk family energy, and a celebration of all the new rookies entering the league!” -Rob Gronkowski

Here’s a list of what Gronk Beach will have on offer this time around, from the release:

  • Epic Musical Performances from the World’s Greatest DJs
  • GRONK On Stage Takeovers and Viral Moments
  • Gronk Beach Decor and Interactive Performances
  • Camille’s Corner presented by Adore Me
  • Custom Cocktail Activations and Bars presented by Three Olives Vodka, 1800 Tequila, and Proper 12 Whiskey
  • Stronger Together Salute presented by Pepsi Stronger Together
  • 87’s Dunk Tank presented by Alkaline88
  • Get Sculpted Lounge presented by Emsculpt Neo
  • Casa de Carajillo presented by Licor 43
  • VIP Champagne Showers presented by Pit Viper
  • Beach Blast presented by Gel Blaster
  • @GRONK x @VEGAS Live Event Instagram Takeover

For a look at how the last Gronk Beach played out in 2020, here’s a post-event video:

It is interesting to see more of these kinds of events built around celebrity athletes, and to see more events starting to be built around the NFL Draft. And that makes particular sense for this year’s draft: fans often travel to the draft in general (as those having bachelorette parties in Nashville on draft weekend in 2019 found out to their dismay), but that’s probably going to be even more of a pronounced effect with it being held in Vegas. And Vegas does feel like a good fit for a Gronk Beach. We’ll see how this one goes for Gronkowski and Medium Rare.

[Gronk Beach]


About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.