Taylor Swift Denny Medley-USA TODAY Sports

After weeks of rumors and speculation, pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce removed all doubt about their relationship status this week when Swift attended Sunday afternoon’s Chiefs’ game, watching the contest with the Kelce family. And following that confirmation, Swift’s fanbase has taken quite an interest in Kelce.

According to an analysis from Betting.us, Travis Kelce has seen his Instagram followers surge by a staggering 20.9%, adding over 500,000 followers in just a few days thanks to Taylor Swift and her following of “Swifties.”

“Travis Kelce, a key player for the Kansas City Chiefs, witnessed a remarkable surge in his Instagram followers after Week 3. Kelce’s followers soared from 2,440,000 to an impressive 2,950,000, marking a 20.90% increase. This surge can be attributed to what fans and analysts are calling the “Taylor Swift Effect.” The star Tight End’s budding relationship with Taylor Swift sparked worldwide excitement after visiting the 12 time Grammy winner showed up to Kelce’s game on Sunday,” betting.us wrote on Tuesday.

Kelce has also seen a massive surge in jersey sales following Swift’s interest in the Kansas City Chiefs’ star, so it’s clear that the army of Swifties are willing to support the pop superstar’s newest romantic interest.