Future NFL Hall of Fame quarterback Tom Brady certainly isn’t going into retirement in obscurity.
The former New England Patriots and Tampa Bay Buccaneers quarterback has made a number of eye-popping business investments after announcing his retirement — for now — from the NFL. Recently Brady created headlines throughout the league by purchasing a minority ownership stake in English Championship soccer side Birmingham City.
Not content to rest on his laurels, Brady made another startling business decision on Wednesday, when Delta Airlines announced they had hired “the NFL GOAT” as a “strategic advisor” for the iconic brand.
NFL superstar Tom Brady is joining $DAL as a strategic advisor. @TomBrady and @Delta CEO Ed Bastian join to discuss their new partnership: pic.twitter.com/f6N6SoGCao
— Squawk Box (@SquawkCNBC) September 6, 2023
This won’t be traditional brand sponsorship by an athlete. Brady will be “inside” the company, where he’ll assist employees with team-building and strategic training for the more than 90,000 workers. Brady will also assist the airline with their marketing.
“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said in a statement. “Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane.”
The NFL world was quick to react to the surprising news:
He's going to get it in trouble. https://t.co/ts4YN0Twi6
— Richard M. Nixon (@dick_nixon) September 6, 2023
All Delta flights are about to have a great pilot and some really suspect mechanical maintenance https://t.co/7JqvZa2gGp
— Bunkie Perkins (@BunkiePerkins) September 6, 2023
Concussion-preventing nano water. NFTs. Tokenized peanuts. Unsecured Cheez-It futures. It’s all happening https://t.co/z1YPowEXsR
— Ashwin Rodrigues (@shwinyo) September 6, 2023
Tom saw the Packers going after Jonathan Taylor had to one up them in the most random signing of all time https://t.co/W9h6c6jvy2
— Tyler (@TylerHerrick) September 6, 2023
Once Delta gives birth to a new subsidiary airline, Tom will kiss it on the mouth. https://t.co/0n7b6PoDVD
— chid (@CHIDSPIN) September 6, 2023
