Corporate sponsorships in sports are mostly annoying reminders of the pervasive greed in our favorite pastimes. However, sometimes those sponsorships can lead to some truly hilarious juxtapositions of business and sport. Greed can be good when it leads to things like the Bitcoin St. Petersburg Bowl, the Smoothie King Center, and now, the Little Caesars Arena.

Little Caesars Arena will be the new home of the Detroit Red Wings, a franchise chain owned by the Ilitch family. (The deal for arena naming rights is a 20-year, $120 million arrangement.) The Ilitch family also owns the Detroit Tigers, and not coincidentally, founded Little Caesars as well. In fact, Red Wings fans will only have to travel a few blocks from the new stadium to visit the pizza chain’s headquarters.

While the Red Wings and Little Caesars braintrusts (both under the same corporate umbrella, really) are undoubtedly happy that two Detroit institutions could combine like this (and already working on nicknames such as “The Slice,” “The Dish,” and “The Oven”), that excitement could not overcome the hot-n-ready snickers on social media.

About Ben Sieck

Ben is a recent graduate of Butler University where he served as Managing Editor and Co-Editor-in-Chief for the Butler Collegian. He currently resides in Indianapolis.