In the day and age of focus groups, it is pretty hard for a business to get something all that wrong.
You can test out different ideas with people of all ages. It’s effective and makes for a better user experience. The Edmonton Oilers had apparently never heard of this concept as they unveiled their new mascot, Hunter.
#Oilers fans, meet Hunter: our first-ever mascot!
The mascot is named after original team owner Bill Hunter but we are not totally sure if this is the proper way to honor the man. The mascot may or may not be an accurate representation of a lynx but why does he look like he is forever stuck in the middle of a sentence?
As you might imagine, tweets about the Oilers’ new mascot were predictably fantastic.
— Greg Wyshynski (@wyshynski) September 26, 2016
— VisuallyBetter (@Isuckatpicking) September 26, 2016
The new Oilers mascot looks like Snarf from the ThunderCats pic.twitter.com/eDGM0Vipgo
— Eric Fawcett (@Efawcett7) September 26, 2016
The best tweet of all may have been from content machine Mike Fail, who made this mesmerizing video.
I can’t tell if I want to watch this video every morning before my coffee or if I want to pluck my eyeballs out. It is a delicate dance between the two.