In the day and age of focus groups, it is pretty hard for a business to get something all that wrong.

You can test out different ideas with people of all ages. It’s effective and makes for a better user experience. The Edmonton Oilers had apparently never heard of this concept as they unveiled their new mascot, Hunter.

About Sam Blazer

Sam is a self proclaimed chess prodigy. He once placed seventh in the state of Ohio in Chess when he was in kindergarten. He will rarely if ever mention though that only eight people were entered in this tournament. Contact him at