The NHL dipped its toes into jersey ads with the World Cup of Hockey. They haven’t quite let anyone wear an ad during a game but practice is fair game for the right price.

In case you didn’t know, Rogue One: A Star Wars Story is coming soon to a theater near you. And if you’re a San Jose Sharks fan, now you know which side the hockey team will be on. They’re #TeamRebels. Sorry, Empire.

The Sharks went so far to pledge their allegiance with Star Wars-specific sweaters at practice this Friday morning.


Is this the start a new trend with NHL practice jerseys or just a one-off? We’ll find out soon enough. And whether it comes from NHL jerseys or otherwise, get ready to be over-saturated with Star Wars ads, product placements, and sponsorships as Disney is want to do with their big money movies.

[SJ Sharks]

About Andrew Coppens

Andy is a contributor to The Comeback as well as Publisher of Big Ten site talking10. He also is a member of the FWAA and has been covering college sports since 2011. Andy is an avid soccer fan and runs the Celtic FC site The Celtic Bhoys. If he's not writing about sports, you can find him enjoying them in front of the TV with a good beer!