Ryan Lochte was able to get out of Rio and away from trouble, and the companies that endorse him were able to get away as well.
Speedo USA, Ralph Lauren Corp. and skin-care firm Syneron-Candela issued statements less than three hours apart on Monday, and were soon followed by Airweave, a Japanese mattress maker.
Speedo released a statement, via the Washington Post:
“While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for,” Speedo, the swimwear company, said in a statement released Monday morning. “We appreciate his many achievements and hope he moves forward and learns from this experience.”
In addition to this, Speedo announced that it would donate $50,000 of Lochte’s fee to the Save the Children charity in Brazil.
— Ryan Parker (@TheRyanParker) August 22, 2016
Ralph Lauren, who outfits the athletes of Team USA for the Olympics, took Lochte off of their endorser page on their website, per Darren Rovell:
Ryan Lochte's name & image has been taken off the Olympic endorser page on Ralph Lauren's website pic.twitter.com/NKZhTm8peU
— Darren Rovell (@darrenrovell) August 21, 2016
Lochte told TMZ that while losing endorsements wasn’t great, he was more concerned about being suspended by the USOC:
“If the USOC says I can’t swim anymore, I think that would be the most hurtful, just because I put so much time and effort into this sport. I mean, that would be heartbreaking.
My true friends still support me, being behind me 100 percent, so that’s what keeps me going.”
Punishment from the USOC might seem harsh if they kept him out of the 2020 Games in Tokyo, but Lochte’s mess took away much of the good that came from the Americans in the Olympics. That’s definitely not something that the USOC wants, and there’s a good chance he will pay.