Well congratulations, Adidas. You’ve done it! You have officially sent out an email with the worst subject line of 2017!
Don’t believe us? See for yourself.
Hey @adidas, I don't think this is the best subject line for an email…… pic.twitter.com/aByzQDS1Bf
— kyle (@kgeich) April 18, 2017
Oh. Okay. Who exactly thought this was a good idea?
On April 15, 2013, three people were killed when a bomb went off at the finish line of the 2013 Boston Marathon. Four years later on April 17th, 2017 the Boston Marathon took place once again and the day after Adidas sent the email with the horrific headline.
Naturally, plenty of people who received the email took to Twitter to bash Adidas for the bad headline.
Adidas would like to sell you some stuff now. h/t @anthonymadrigal #copywriting #rethinkthis @universalhub pic.twitter.com/v2TLXs7Bf7
— Dan McCarthy (@acutalproof) April 18, 2017
https://twitter.com/barstoolsports/status/854379232524472320
https://twitter.com/ColeyMick/status/854376650968092672
Someone in the marketing department at @Adidas is going to get fired hard for the subject of this email. pic.twitter.com/JqXoZnZQla
— Ross Bolen (@WRBolen) April 18, 2017
.@adidas you may want to rethink the subject line pic.twitter.com/curUb8FieO
— Mike Denison (@mikd33) April 18, 2017
Whoever thought of this and approved it is probably going to be looking for a new job soon, because this is just bad form. Adidas hasn’t released a statement that would hopefully condemn the subject line faux pas.
Adidas, United, and Pepsi all can’t wait for April to end.
[WEEI]
