Well congratulations, Adidas. You’ve done it! You have officially sent out an email with the worst subject line of 2017!
Don’t believe us? See for yourself.
— Kyle (@kgeich) April 18, 2017
Oh. Okay. Who exactly thought this was a good idea?
On April 15, 2013, three people were killed when a bomb went off at the finish line of the 2013 Boston Marathon. Four years later on April 17th, 2017 the Boston Marathon took place once again and the day after Adidas sent the email with the horrific headline.
Naturally, plenty of people who received the email took to Twitter to bash Adidas for the bad headline.
— Dan McCarthy (@acutalproof) April 18, 2017
Apology from Adidas coming in 3..2..1.. pic.twitter.com/4U5As0BdKV
— Barstool Sports (@barstoolsports) April 18, 2017
Adidas coming in hot pic.twitter.com/NqqQQc9fXf
— Lerbon Janes (@ColeyMick) April 18, 2017
— Ross Bolen (@WRBolen) April 18, 2017
— Mike Denison (@mikd33) April 18, 2017
Whoever thought of this and approved it is probably going to be looking for a new job soon, because this is just bad form. Adidas hasn’t released a statement that would hopefully condemn the subject line faux pas.
Adidas, United, and Pepsi all can’t wait for April to end.