It set Twitter ablaze and the fire is still burning with meme parodies of the momentous occasion when the Oscar for Best Picture was originally announced as La La Land when Moonlight actually won.
Less than a week later, one movie theatre is jumping in on the fun, only it’s recreating the incident with the actual movies.
At the Rio Cinema in Dalston outside of London in the United Kingdom, the staff at the theatre decided to spoof the Oscars by playing 20 seconds of La La Land at a screening for Moonlight. After the 20 second clip was over, the real movie the audience paid for began.
According to Time Out, the second the La La Land clip began, the audience knew what was coming and began to applaud the theatre staff.
“It wasn’t the actual feature film, but a few seconds from a teaser trailer,’ the Rio’s duty manager told Time Out on the phone. ‘Then we shut it down, and did a bit of fumbling to make it look like we made a mistake.”
After Moonlight took home the Oscar for best picture, the theatre, which only has one screen, decided to run Moonlight for an extra week. That also gave them the opportunity to make the same “accident” as the Oscars, even though it was completely on purpose.
— Sophie Dukebox (@sophiedukebox) February 28, 2017
To make the story even better, the producer for La La Land who made the profound announcement that Moonlight actually won, Jordan Horowitz, appreciated the joke.
This is kind of hilarious. https://t.co/aFD4w2xPmj
— Jordan Horowitz (@jehorowitz) March 2, 2017
Delighted to see that LA LA LAND Producer Jordan Horowitz appreciates our post-Oscar prank! https://t.co/2rUfolCqx3
— Rio Cinema (@riocinema) March 2, 2017
He wasn’t the only person not at the theatre to appreciate the move either.
— Martin Sandbu (@MESandbu) March 2, 2017
— Tom Cullen (@tom_cullen) March 1, 2017
— Justyna (@justynakuls) March 1, 2017