Life is pretty hard, right?
Take, for example, tying your shoe. After you’ve gone through all the effort of slipping a shoe onto your foot, you have to bend down, grab the laces, tie them in a knot, maybe tie them in another tie, etc. Pretty grueling.
Luckily, Nike feels your pain and has come up with the perfect product to ease it: power-lacing shoes.
Via Mediaite, here’s how the new shoe works, in the words of Nike senior innovator Tiffany Beers:
When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.
If you’re more of a visual learner, here’s a promotional video for the new HyperAdapt 1.0:
https://www.youtube.com/watch?v=z7Cyv3cvIxY
And here’s ESPN’s Darren Rovell trying on the shoe himself:
I try on Nike's first power lacing shoe, which will be available later this yearhttps://t.co/7QJIj5tXBR
— Darren Rovell (@darrenrovell) March 16, 2016
If this concept seems oddly familiar, that’s because we first saw it back in 1989, in Back to the Future 2, when Michael J. Fox’s Marty McFly tried on a pair of self-lacing shoes on an excursion to 2015.
It’s cool that Nike made that movie magic a reality, but maybe next time they can aim higher. Hey Phil Knight, give us a time machine replete with a flux capacitor and then maybe we’ll be impressed.
