For the second time this season, 23XI Racing is going to have one of their NASCAR Cup Series race cars look like an Air Jordan shoe. This time, it’s the Air Jordan “Concord” 11 which was last released for sale in 2018.
Inspired by the iconic Concord 11’s 😤👐 @Jumpman23
📍@RichmondRaceway #TeamToyota pic.twitter.com/cnN2ZFWbWl
— 23XI Racing (@23XIRacing) August 10, 2022
The car embodies all the unique details of the Michael Jordan shoe. The black and white primary design that adorns almost the entire car, the light blue bumpers that also form the outer edges of the shoe, and the purple number which is placed on the sole.
This car will be raced this upcoming weekend at Richmond Raceway. The first time an Air Jordan shoe became a 23XI paint scheme, Kurt Busch drove a car that looked like the “Black Cement” Jordan 3 to victory lane in Kansas. Unfortunately, Busch remains on the sidelines after suffering a concussion last month and Ty Gibbs will be piloting the #45 Toyota in his fourth race with the team.
Regardless of which person is driving the car, reaction has been rather positive on the design of the car.
Patent leather looks great in victory lane 👀 https://t.co/kIi0MrWfow
— Jordan (@Jumpman23) August 10, 2022
Great work by our team with this @Jumpman23 paint scheme launch #LetsGo https://t.co/FOXbJEZf9V
— Steve Lauletta (@slauletta) August 10, 2022
— Dustin Albino (@DustinAlbino) August 10, 2022
Yes please https://t.co/aTSiPRgsTs
— Ethan Fuller (@ethman43) August 11, 2022
Epic. Love this right here #LetsGO https://t.co/o8Lxo4GNBr
— evo7ve (@evo7ve) August 10, 2022
My favorite shoes on my favorite race team's car.
Gotta get this diecast! https://t.co/x2DLjcVvfi
— Rybo (NeverBrokeAgain_Dad) (@RyanJRudd) August 10, 2022
I never thought my sneakerheadedness and NASCAR fandom would intersect like this
It’s beautiful https://t.co/xYxeKPg47x
— Josh (@jjlinnjj) August 11, 2022
another epic scheme 😍😍😍😍 https://t.co/eHDtma90eQ
— Chet YouBetcha♓️ (@Cant_Stop_16) August 10, 2022
[Photo: 23XI Racing]
About Phillip Bupp
Producer/editor of the Awful Announcing Podcast and Short and to the Point. News editor for The Comeback and Awful Announcing. Highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.
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