Trying to get your first job out of college can be a nightmare. All the accolades you racked up and activities you participated in don’t mean a whole lot when employers are trying to figure out who they want to hire. Any angle you can find to get people to notice you and your skills is a good one. And that’s perhaps especially true if you’re trying to land a place in a sports media world that’s facing more and more challenges all the time. So with that in mind, freelance journalist Briar Starr of Burdick, Kansas is going to have a prime opportunity to get in front of potential employers this Sunday.
Starr won a contest hosted by Natty Light to have his selfie headshot, work experience, skills, phone number, and email all appear on Chris Buescher’s #37 car for the South Point 400 race in Vegas on Sunday.
This coming weekend, we want you to #HireBriar!
Check out Briar's resume paint scheme! 😎 pic.twitter.com/wkaJzKusbQ
— Team Kroger ClickList Racing (@JTGRacing) September 10, 2018
“I just graduated college and quickly realized how hard it is to land a job right away,” Starr said in an announcement posted on ESPN.com. “I saw Natty Light was going to help someone get noticed, help them get a job, and had to send in my resume. To win something like this, it’s so cool! Especially since I’m a huge racing fan and want to kick off my professional career in NASCAR.”
If nothing else, the racing media has certainly taken notice of the unique campaign. Given Starr’s professional interests appear to be in that realm, that’s a pretty good crowd to consider.
Kansas resident @briarstarrtv won the Natty Light contest to put a resume/face/phone number on @Chris_Buescher’s car. Briar is an aspiring racing journalist/recent grad who covered the Kansas race in May. pic.twitter.com/e0fyyD1P3s
— Jeff Gluck (@jeff_gluck) September 10, 2018
— Speedway Media (@SpeedwayMedia) September 10, 2018
Natty Light gives away right to put resume on Chris Buescher’s #37 car for the South Point 400 race in Vegas on Sunday. Winner is Briar Starr, an aspiring motorsports journalist from Burdick, KS. pic.twitter.com/bZZ2MCmV5z
— Darren Rovell (@darrenrovell) September 10, 2018
Keep an eye out for Starr’s byline to see if this campaign pays off.