Kit launches in the soccer world are a highly anticipated event. In many ways, these shirts are an identity of the club for one season and if done right, they can be a work of art. When it’s not, a club opens itself up to ridicule and scorn not only from their own fans, but from the soccer community at large.

Puma launched the third kits for 10 of their top clubs and reaction has been rather negative to say the least. Not only is it the same template for each kit but it lacks the club crest that typically goes over someone’s heart. Instead, the club name is emblazoned across the chest in between the kit sponsor and the Puma logo while the crest is faintly shown on the entire kit.

Fans can get rather passionate about kit designs because if they’re looking to pay upwards of $100, they want to have a good looking kit. I can get behind an experimental design and even if that experiment doesn’t work out, maybe you can wear a kit ironically because it’s “so bad it’s good.” However, a company-wide launch where everyone has the same template takes away from that uniqueness that you can’t even enjoy how terrible it looks. Especially when that kit looks like a knockoff t-shirt that someone tries to sell when they don’t have the rights to sell the actual kits.

The vast majority of those on social media either downright hated it or made fun of Puma’s new kit designs. Some will love it, and I even found a couple tweets that liked them, but they seem to be a niche group.

[Photo: @pumafootball]

About Phillip Bupp

Producer/editor of the Awful Announcing Podcast and Short and to the Point. News editor for The Comeback and Awful Announcing. Highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

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