After being warned all weekend that rebranding was a bad idea, Columbus Crew SC officially rebrands as “Columbus SC”
Many sport franchise rebrands have their share of criticism from the public but this one feels different.
Many sport franchise rebrands have their share of criticism from the public but this one feels different.
What shape is your favorite MLS team in starting 2018?
This is a full-out assault from an ownership group on its own fanbase.
The 4-1 win may hold up as they go to Yankee Stadium.
Instead of scarlet and grey, it was black and gold invading "College GameDay."
"Crew, you got what I need. You’ve got to save the Crew. You’ve got to save the Crew."
That's the uncomfortable reality of fandom. Business is rational. Fandom is not.
Columbus Crew SC is set to move to Austin, TX.
Who benefits from the first big trade this MLS season?