Instagram, everybody’s favorite photo and video sharing app has made yet another change. After adding the capability to post 15-second videos to the app back in the summer of 2013, the length of those videos has now been extended to 60 seconds.
In a blog post, Instagram announced that they would be increasing the length, “We want to bring you fun, flexible and creative ways to create and watch video on Instagram,” their post read. “As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.”
Rob Gronkowski made his first Instagram post yesterday, which was notably longer than 15 seconds:
The blog post by Instagram also announced that they were bringing back an old feature which allowed you to use multiple clips from your camera roll, along with a timeframe on longer videos:
For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out the Instagram Help Center.
Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.
Instagram made a recent change in which you can see how many views any given video has. The increase in video time also appears to be very advantageous to Instagram when it comes to being able to monetize videos with ads.