There is nothing worse than clicking on a YouTube video and being stuck with a 30 second ad you can’t skip past. After all, we want the content, not the ads right?

After years of having these videos throughout the YouTube library, a new report from The Verge tells us that the annoying ads will be gone.

Google announced that those ads will be discontinued in 2018, so we have about nine more months of these ads to deal with. But, on the bright side it appears the giant tech company is listening to what the public wants.

Google released the following statement about its change to YouTube ads:

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

However, this doesn’t mean all ads will be going away. We are still going to see the 20-second and 15-second unskippable ads. And it appears they are focusing on utilizing the ads that bother users the most and don’t get sales the way advertisers would like.

It also means users are likely to get more and more of the skippable ads you’ll have to suffer through for a shorter length of time in the near future.

What will be really interesting to see is how this change in YouTube’s advertising features change things long-term for everyone involved. Is this just the first move in a bigger change to the ad delivery system? Will this be a negative for those YouTube pages that earn big money off of ads?

All of this seems to be the tip of the iceberg for Google, who usually make these smaller changes in advance of bigger changes to come.

[The Verge/Photo: Bloomberg]

About Andrew Coppens

Andy is a contributor to The Comeback as well as Publisher of Big Ten site talking10. He also is a member of the FWAA and has been covering college sports since 2011. Andy is an avid soccer fan and runs the Celtic FC site The Celtic Bhoys. If he's not writing about sports, you can find him enjoying them in front of the TV with a good beer!