WrestleMania is WWE’s biggest event of the year and this year’s Mania was the biggest in more ways than one. From the drama of Bianca Belair conquering Becky Lynch to the suspense of Cody Rhodes coming back to the nostalgia of Stone Cold Steve Austin to the comedy of Sami Zayn and Johnny Knoxville, WrestleMania had something for everybody.
With the first two-night WrestleMania not impacted by COVID, WWE had high hopes that this would be their biggest event ever and that certainly happened. A weekend attendance of 156,352 resulted in attendance and revenue records for the company.
On top of that, WrestleMania 38 was WWE’s biggest event on social media, even smashing figures that were set by Super Bowl LVI in the week leading up to and including the event.
According to online video and analytics company Conviva, WWE had 1.1 billion views compared to the Super Bowl’s 618 million across their various social media channels. In addition, 13.1 million hours of video were consumed compared to the Super Bowl’s 3.56 million hours and 2.2 billion impressions compared to the Super Bowl’s 1.8 billion. And those figures for WrestleMania were double-digit increases compared to last year. WWE also had 87 million engagements for WrestleMania 38 compared to the Super Bowl’s 78 million.
Obviously, the two events aren’t a complete “apples to apples” comparison as one is sports entertainment and one is a sporting event but it does show the scope that WrestleMania gets when compared to the highest viewed and biggest sporting event in the United States.
