WWE has been busy making merchandise deals with companies like Mattel and Panini in recent months and the company now has another in the works. WWE has come to a multi-year agreement with Fiterman Sports Group to be WWE’s “Official Autograph Partner.”
The agreement will bring in WWE superstars and Hall of Famers to collaborate on autograph signings and meet and greets with fans. The two companies have worked together in the past but this makes WWE exclusive with Fiterman in the United States and Canada.
Fiterman has worked with many inside and outside the pro wrestling industry including Becky Lynch, The Undertaker, Allen Iverson, Pete Rose, Mike Tyson, and Emmitt Smith.
This comes off the heels of WWE’s recent deals, most notably extending their action figure partnership with Mattel as well as forging a new partnership with Panini for WWE’s trading cards.
Memorabilia is big business and I can attest as I have invested a small fortune collecting things within various sports over the years. On the pro wrestling side, I might not have gotten into collecting action figures but I do collect title belts, autographed photos, and chairs from WWE shows I’ve been to. There is definitely a market out there, and WWE is certainly getting involved in a big way.
[Photo: Fiterman Sports Group]
