The Sacramento Kings are in need of a new look as a basketball franchise and that begins with an updated approach to the team’s official logo. Or logos.
The Kings have unveiled five fresh, new logos, because every brand refresh must come with multiple options these days. After all, what better way to establish your brand than by using as many similarly-themed logos as you can?
First up is the main logo for the Kings, featuring a crown-wearing basketball with the team name printed across the middle.
https://twitter.com/SacramentoKings/status/724998100495028224
That leads us to the first alternative logo, which is essentially the same design but with the abbreviated city name across the middle instead.
https://twitter.com/SacramentoKings/status/724999327106609154
Next up is the first true alternate logo, which includes a lion blended in with a basketball and crown…
https://twitter.com/SacramentoKings/status/725000954295246852
After that we have a logo that I guarantee will one day be used by mistake on a local news broadcast trying to bring you Los Angeles Kings hockey highlights (which means this seems like a bad idea for the Sacramento Kings)…
https://twitter.com/SacramentoKings/status/725002238108798976
And just for good measure and to make sure you have no clue what basketball team you are talking about, the Kings unveiled this alternate logo that feels like it should be used for some European basketball league team instead…
https://twitter.com/SacramentoKings/status/725003366540013568
The primary logo looks solid for the Kings. Everything after that just feels like fluff to slap on some more merchandise. But that’s the point, right?
