Kanye West Feb 13, 2022; Inglewood, CA, USA; Recording artist Kanye West in attendance during the second quarter in Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals at SoFi Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

While it took longer than anybody would have hoped, sportswear giant Adidas has officially cut ties with Kanye West, who now goes by “Ye,” after the rapper and fashion designer spewed antisemitic comments and boldly claimed that he could make the comments and “Adidas won’t drop me.”

The company announced on Monday morning that it was ending its partnership with Kanye West immediately and ending its production of Yeezy products as a result of the rapper’s latest controversy.

“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect,” Adidas said according to the Jewish Chronicle. “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

For the many who blasted Adidas for their continued silence on Ye’s hateful and antisemitic comments, the move was a long time coming. And the sports world reacted to it on Twitter following the news.

While the decision may have come later than some would have liked, it still proves that Adidas will, in fact, drop Ye if he says antisemitic things.

[Jewish Chronicle]