The future of sports is more closely linked to the latest technology than ever before. 68% of people in the US state that ‘emerging technologies have enhanced their overall viewing experience’ when it comes to sports. Different trends and equipment have already started to affect how we train and play or watch our favorite sports, so what can we expect in the future in this respect?
The Expansion of Wearables
Fitness wearables have made a big impact, with the likes of watches and fitness bands leading the way. However, we can expect this area to grow enormously in the next couple of years, as items such as smart shoes and socks make it even easier to track our movements and guide our training.
This list on apacbusinessheadlines.com looks at some of the most interesting new wearables, including sunglasses that deliver your performance data directly to your eyes, a device that goes on your back to track your posture, and a tracker for swimmers that gives feedback as well as helping to reduce drag. These wearables are also worn by professional athletes, which opens up many new ways of following the action. As well as seeing a first-person view of the race or match, we can also look forward to receiving vast quantities of data to assess their performance.
Use of the Metaverse
There have already been attempts to carry out sporting events in the metaverse, which has led to mixed results as it appears that not everyone is ready to make this leap into virtual stadiums. Yet, it’s another area that should continue to grow in popularity as more of us use the metaverse for working out, for leisure purposes, and for finding big sporting events to follow.
This look by www.ispo.com at the impact of the Metaverse on sports suggests that sports brands increasingly look for ways to increase their presence in digital spaces. The Metaverse is an opportunity for the industry to revolutionize how people consume sports. This has already started taking effect, with Manchester City recently announcing that the Etihad Stadium will be recreated in virtual reality and made available to Metaverse users.
It will also open up new business opportunities in the industry, but entrepreneurs still need to follow classic business advice to take advantage of these new openings. This website from businessnamegenerator.com shows us the steps needed to take to create a memorable new sports business name. They suggest creating a unique name that fits the niche while taking into account the approaches taken by the most successful sports brands. Choosing the name wisely also means committing to a niche rather than trying to please everyone, which can lead to over-stretching.
The Use of Artificial Intelligence and Machine Learning
In some ways, it’s artificial intelligence (AI) that could help to bring all the different elements to ensure a personalized experience every time. By using AI, we can see exactly what interests us and in a way that suits us. A lot of people will become used to AI when working out, as this technology is widely used to personalize and track fitness plans. For the sports world, AI can help provide real-time analysis and forecasting, while athletes use it to find new ways to boost their performance.
All of these changes are already on the way, and by seeing how technology is introduced into fitness workouts and other walks of life, we can get a better idea of how they will start to affect the sports we enjoy playing and watching.
