Colorado head coach Deion Sanders’ Amazon docuseries Coach Prime has started filming on the CU campus.
According to reports, SMAC Entertainment Group was seen recently on campus filming.
Colorado chancellor Phil DiStefano and Sanders’ business manager, Constance Schwartz-Morini, the co-founder of SMAC Productions, entered into a contract to feature Sanders and the Colorado football program, according to USA Today.
Like last year, the series will look unprecedented look into Sanders’s first year in Boulder, but the production will be done differently than it was when the show was filmed at Jackson State.
“The access and participation from the school and the students will showcase real-time moments of turning a football program around while bringing global exposure to the University of Colorado,” a rep from SMAC told USA Today.
While Colorado agreed to let them film on campus, it also comes with some provisions.
According to the contract “Colorado has the right to request removal of any footage that a reasonable person would deem portrays CU, its students, faculty, and/or staff in an extremely negative manner and is damaging to the value of the university brand.”
You have to wonder if the season goes off the rails, as some have predicted, will Sanders and Colorado focus more on next year’s team and less on publicity for the coach and the school?
