Reunited and it feels so good at least for Deion Sanders and Nike. After being apart for 14 years, Sanders has decided to rejoin the shoe company.
Nike made the announcement via email a few days ago.
“We welcome Deion Sanders back to the Nike family,” the company said in a statement.
Sanders has been with Under Armour for years and the company expected their relationship to continue when Sanders took the Colorado Buffaloes head coaching job but apparently that’s not the case. They also released their own statement Saturday.
“Under Armour had a longstanding partnership with Deion Sanders for more than a decade and we are proud of what we accomplished together,” the statement said. “Now that he has gone on to Colorado, we can’t wait to see him continue to positively impact the game and look forward to watching him find continued success with his new partners, athletes, and expanded communities. “
Sanders explained back in 2019 why he left Nike in the first place. Sanders didn’t think he was being respected by the company, meaning he wanted more money from them. He also had other issues with them.
“I’ve got to have a plan to sustain the shorties, with the youth leagues and all that, and they weren’t with it,” Sanders said on Full Size Run, a sneaker talk show, in 2019.
“You’ve got to be careful how you treat people because you never know,” he said.
He’s right because now Sanders is back with Nike after many years away after he said he’d never wear the brand again.
