About a month ago, McDonald’s launched their Buttermilk Crispy Tenders, expecting a hit among customers. Instead, it seemed like the plan worked too well and the popular food item is currently unavailable.

Business Insider revealed that McDonald’s wasn’t really expecting the kind of demand they were going to get with this new item. But they will eventually be available once again.

“Because demand far surpassed our expectations, we will soon take a brief break from serving them at our restaurants,” the fast-food chain said in a statement to Business Insider. “By the end of next month, however, our craveable and delicious tenders will be back and available for everyone’s enjoyment.”

This doesn’t seem like a situation where McDonald’s intentionally didn’t meet demand because obviously they could make more money. But in a way, this could be even better for McDonald’s.

It’s clear people love Buttermilk Crispy Tenders and they were a big seller. But now that they’re in such high demand that they currently aren’t available, it means demand will go even higher. In addition to those who love the product, it’s also attracting people who now want something they can’t have. That’s how the McRib got to be such a classic item that has some diehard fans. Seems like this is a win-win for McDonald’s in the long run.

[Business Insider/Photo: David Paul Morris/Getty Images]

About Phillip Bupp

News editor for The Comeback and Awful Announcing, highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.

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