Nike announced on Friday that it is suspending its relationship with Kyrie Irving Oct 27, 2022; Brooklyn, New York, USA; Brooklyn Nets guard Kyrie Irving (11) controls the ball against Dallas Mavericks guard Josh Green (8) during the fourth quarter at Barclays Center. Mandatory Credit: Brad Penner-USA TODAY Sports

Kyrie Irving continues to deal with the fallout of sharing a controversial film with antisemitic messages on social media. One day after the Brooklyn Nets announced that Irving had been suspended, Nike announced that it was suspending its relationship with the controversial star.

Nike released a statement on Friday night, announcing the suspension of its relationship with Irving. It was shared by Sara Eisen of CNBC.

“At Nike, we believe there is no place for hate speech and we condemn any sort of antisemitism. To that end, we’ve made the decision to suspend our relationship with Kyrie Irving effective immediately and will no longer launch the Kyrie 8. We are deeply saddened and disappointed by the situation and its impact on everyone.”

This decision from Nike drew two common reactions. One was support. But as was the case with his suspension from the Nets, the timing was questioned.

The timing is unusual. Nike had previously released a statement that while likely referring to Irving, didn’t mention him by name. Now, a day after Irving was suspended by his team and offered an apology (albeit far too late), Nike decided to suspend him.

So, the timing is certainly questionable. Regardless of that, though, it is done. And Irving is dealing with not only terrible public relations but also stands to lose a lot of money in the fallout of this.

[Sara Eisen on Twitter]

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