With gun violence continuing to be a hot button topic in the United States, the NBA will hope to raise awareness of gun violence when it takes over the airwaves on Christmas.
A public service announcement from Everytown for Gun Safety said to run during the NBA’s Christmas games will feature NBA stars Chris Paul, Stephen Curry, Carmelo Anthony and Joakim Noah along with those who have been affected in one way or another by gun violence. You can see the PSA below.
Word of the PSA is already spreading and gaining recognition.
— Holly Robinson Peete (@hollyrpeete) December 23, 2015
The NBA leading the way on a very important issue. https://t.co/eP7OcWfj50
— Leigh Ellis (@LeighEllis) December 23, 2015
This isn't just a few NBA players speaking out on gun violence. This is the gigantic corporate behemoth league itself partnering on the ads
— Alexander Goot (@AGoot18) December 23, 2015
Of course, because this has to do with guns, not everybody is quite on board for one political reason or another.
To recap today in Twitter, NBA players are hoping we can eliminate gun violence … and this isn't meeting with unanimous approval?
— Tim Reynolds (@ByTimReynolds) December 23, 2015
In addition to the brief promo scheduled to run on Christmas, each NBA player appearing in the PSA has an extended video available for viewing discussing gun violence.